

We also more recently acquired a fourth business, which I’ll save to discuss later in our conversation. Six months later we decided we wanted to bolster our suite of products, and we brought Bill4Time and MerusCase into the fold to officially form ASG LegalTech. Unsurprisingly, I said yes to the role on the spot. I’ve realized it’s a good sign when people are still talking about their product and its benefits at happy hour! They were incredibly passionate about what they were building and their impact on both customers and the industry. I had the opportunity to talk to a number of customers at Techshow, and they were all raving about how intuitive it was, how feature-rich it was, and how ultimately it allowed them to save time and focus on what really matters to them.Īnd finally (and most importantly), the team was amazing. Second, PracticePanther stood out as a leading player and disruptor in the market.
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The first thing was that the legal industry is at an exciting inflection point and software is driving a transformation in how lawyers work. There were three things that stood out to me from my conversations at the conference. I spent three days there, and over that time I must have spoken to hundreds of people… a concept that feels foreign in today’s COVID-19 world.

I attended ABA Techshow, and for listeners who might not know, ABA Techshow is the largest and most relevant tech conference for small and medium-sized law firms. The founders of PracticePanther were looking for a CEO to help them scale the business, and I was being vetted for the role. Up until then, I had spent the majority of my career in investing, mostly at Blackstone in New York, and also in operating roles at companies such as Serena & Lily and Amazon. I had been introduced to the founders of PracticePanther by Alpine Software Group, the firm that had just invested in them. My journey began at the place that you and I originally met - at ABA Techshow. How did you become the CEO of ASG LegalTech?

She received an MBA from Stanford Graduate School of Business and an undergraduate degree in Applied Mathematics from Harvard University.
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She lives with her fiancée and spends a lot of her free time with her newborn nephew. Soumya is from the suburbs of Washington, D.C., and recently moved back to New York after many years in the Bay Area.

She also spent short stints in product management at Amazon Web Services and at Bridge International Academies, a network of schools in Kenya. After Blackstone, she helped launch a new investment fund called Protea Investments and then served in a management role at Serena & Lily, Protea’s first portfolio company based in the Bay Area. Soumya began her career as an investor at Blackstone, where she evaluated new investment opportunities and oversaw portfolio companies in the consumer and technology industries. In addition, because all their software is cloud-based, they have allowed firms to seamlessly transition from working in offices to working remotely during COVID-19. They automate and streamline many aspects of running a law firm, including time tracking, workflow management, invoicing, and billing, so lawyers can spend less time managing their firms and more time practicing law. These platforms help lawyers and law firms manage and grow their businesses. Soumya started as CEO of PracticePanther in September 2018 and in early 2019 formed ASG LegalTech with the addition of Bill4Time and MerusCase. In this episode of On Record PR, Gina Rubel goes on record with Sou my a Nettimi, the CEO of ASG LegalTech, a legal technology business that includes three leading software solutions – PracticePanther, Bill4Time, and MerusCase. ASG LegalTech CEO Soumya Nettimi Talks Covid, Racial Injustice and The Future of Legal Payments
